WHAT IS THE LOCAL HENS BRAND?
Local Hens is a free marketing tool to connect local egg producers to consumers. The Local Hens website offers egg producers the opportunity to create a free farm profile that is searchable to consumers nationwide by typing in a zip code. This allows egg consumers looking for locally grown eggs to find farms in their area.
LOCAL HENS FOR THE PRODUCER
Many customers are becoming more knowledgeable and dedicated to providing fresh, locally sourced food for their families, but it can still be difficult for producers and consumers to connect. Without large scale production and marketing teams, small farms often rely on generic packaging and roadside signs or word of mouth to reach their consumers. Local Hens offers small scale producers professional grade packaging, signs and website profiles to farmers. The Local Hens line of premium egg cartons, promotional materials and the Local Hen Farm Directory are the perfect marketing solution for any small farmer.
Start with a Local Hens Farm Directory page. Create your free profile and start promoting your business online. Your profile will include maps and directions to your farm or market, pictures, a description of your farm and any sales or goods you offer, and any other links to social media or other sites you own. Local Hens also features one farm a week on their Featured Farmer page which is promoted through Local Hens and the Egg Carton Store social media pages. This free resource is available to you to help you gain customers and exposure in the community!
Use the Local Hens promotional materials to your advantage. The Local Hens brand provides premium egg cartons, farm stand advertising, and in-store merchandising options available for purchase to build your brand. There are many customizable options available to you also; create a stamp with your farm name and information or perhaps an egg stamp or sticker label will add value and a personalized touch to your cartons. This brand will let consumers know who you are and where to find you.
LOCAL HENS FOR THE CONSUMER
You might find Local Hens eggs in a supermarket or organic food store, a farmers market or roadside stand – maybe a neighbor just hands you a carton. The Local Hens brand helps small local egg producers bring their goods to market. With the Local Hens Farm Directory, consumers are directly linked to egg producers nearby. By searching by farm name, city/state or zip code, you are able to locate local farms in your area. Look through the options and see if any of those farms fit your needs. Contact any farm directly to see about any products you are interested in.