1. Offer Discounts to Wholesale Buyers
If you want to start selling your farm fresh eggs in wholesale quantities to businesses like bakeries & restaurants, consider giving bulk discounts!
These discounts may make it easier to obtain more wholesale clients, which will earn you more money in the long run than selling your eggs for more money in smaller quantities.
If you don’t want to initially start out doing wholesale pricing, consider setting up a loyalty program or tiered pricing plan. That way, you can give your best discounts to the clients you trust most.
2. Make it Interactive
It’s fun to get involved with the process of any product, and it makes your brand extremely memorable. Whether you sell at your farm store or the farmer’s market, there are a lot of unique things you can do to make your business interactive (especially with kids).
blueberries, but have you ever seen a U-Pick egg farm? Provided that it’s safe, you could have people collect and pack their own eggs, either as a special event or a consistent part of your business plan. Invest in a few egg collecting baskets and some cute vintage cartons, and you’re good to go. It would be a really unique experience for most folks, so there’s a lot of potential for word of mouth advertising!
Decorate Your Eggs: Another fun way to get your customers involved with your product is to give them the ability to customize their product. By investing in a few egg stamps & egg carton stamps, you could allow your customers to design their own farm fresh egg package, which is not something they get to do every day! Plus, it would save you hours of stamping. Win-win!
3. Take Multiple Forms of Payment
If you’re only taking cash, consider branching out to other forms of payment. Many customers prefer to pay for products via debit, credit, Venmo, or Paypal.
Taking credit and debit cards will require you to purchase a POS system, but will be worth it in the long run! Not many people carry cash anymore and you will be able to reach more customers this way, especially if you are selling at the farmer’s market.
Apps like PayPal, Venmo, & CashApp are easy to sign up for and require no additional purchases from you. This way, people can still pay easily pay for eggs with their cards.
4. Get Social
Social media is a powerful tool to reach more customers. Even if you don’t have a ton of followers, your social accounts serve as another point of contact for customers to find out about your business & its products.
In addition to being a great way to find new customers, having social media accounts also allows you to stay in contact with your existing loyal customers. Share new products, farm updates, and any deals you have running. Your customers can also tag you when they purchase your products which helps spread the word about your business to more people!
5. Create Traditions
Implementing holiday-related to traditions to your marketing plan can help create loyal customers that will come back yearly. Your business’ traditions can become part of their holiday traditions! Here are a few ideas to create traditions around your egg business:
Holiday Themed Packaging: Themed packaging creates excitement for the upcoming holiday and makes people want to purchase your product more than a competitor with a boring package. You can include Christmas, Halloween, Valentine’s Day, and any other favorite holiday of yours. Whether you add a small detail to your existing packaging or create an entirely new label for the holidays, your customers will appreciate the extra effort!
Holiday Themed Giveaways: If you can afford to, consider giving away one carton of eggs by doing a social media giveaway. This will get lots of attention on your social media account, and probably help you gain a few new followers. This will get more eyes on your business that could eventually translate into more customers!
Holiday Markets: Most cities have a few holiday markets pop up throughout the season. If you can secure a table at one of these events, it’s a great low-cost way to meet new customers and get a few extra sales in at the end of the year.