By Guest Blogger Blake Swanson
What
good is the most efficient business out there that nobody knows about? In our
modern era of the internet, Facebook, and blogs, businesses around the world
are screaming for attention. My question to be answered this week among the
small business series will be how to get people to find out about your
business. Every business model from farm to factory should include marketing –
a way to get your product into the hands of potential customers.
For
starters, use your locality to your own advantage! Your easiest customers are
going to be the ones who know about you and your business. Who wouldn’t want to
support their own local farm over one across the country?

As
many of us belong to the locavore
movement (click to learn!), buying and eating local food is important to
keeping the community economy functioning at its best as well as getting the
most nutritious and fresh foods while helping the environment at the same time.
Buying local eliminates the movement of goods across the country and eliminates
the environmental impact along the way.
Local
Hens™ was inspired around filling the gap and utilizing the internet so that
farmers can get customers to come to them. As an informative site, it allows
customers to search for farms in their area so they can get in touch with the
people who can supply the fresh eggs and farm products that they desire.

Local
Hens™ is just one of many ways to attract customers to your farm, so you can
market your local produce to those who would appreciate it most. Go to the
farmers market, post flyers, or get in touch with your consumer market with
social media such as Facebook and Instagram. Customers absolutely love to see
what you are accomplishing on your farm and share their own experiences with
you as well as provide feedback and communication with your business itself!
This information is useful in many ways such as product revision and knowledge
and is enjoyable by both the owners and consumers.
The
Egg Cartons Store exists to provide farmers with the products they need to be
their best. Tune in to our final answer on farm business uniqueness next week
and maybe get some inspirational new ideas that you haven’t yet heard of!
Great!
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ReplyDelete